The stimuli perceived on export the case of Algerian companies

Abstract

The perception of export motivations is identified as an essential factor in the success of companies in foreign markets. Indeed, exporting remains an important step in international deployment requiring the commitment of the required resources and skills. The exploratory survey we conducted with a sample of Algerian exporting companies made it possible to identify the export stimuli perceived by these players. The first motivation cited is the special interest shown by the manager in the export business. The results also show that the appropriate export support could allow these companies to be better equipped in the face of competition.